Privacy Policy
Last updated: January 2026
1. Who we are
Photo Magic Studio is a professional photography studio based in Enfield Town, North London.
Business name: Photo Magic Studio
Website: https://www.photomagicstudio.co.uk
Email: [Insert your business contact email]
Business address: [Insert your registered business address]
For the purposes of data protection law, Photo Magic Studio is responsible for deciding how and why your personal information is used.
2. Information we collect
We may collect and process the following information:
Contact details: Your name, email address, telephone number and other contact details you provide.
Booking information: Your preferred dates, session details, booking history, package selections and relevant communications.
Payment information: Records of payments, deposits, invoices and purchases. Card details may be processed by our payment provider rather than stored by us.
Photographs and videos: Images and recordings created during maternity, newborn, sitter, cake smash, family, headshot, Christmas mini and other photography sessions.
Information about children: Names, ages and other information provided by parents or guardians that is relevant to a photography session.
Enquiry and marketing information: Your enquiries, preferences, feedback and choices about receiving marketing communications.
Website and technical information: Information such as IP addresses, cookie identifiers and website usage data, where collected through our website or its technologies.
Please do not provide sensitive personal information unless it is genuinely necessary for your booking.
3. How we use your information
We use personal information for the following purposes:
Responding to enquiries and providing information about our services.
Managing bookings, appointments, deposits and payments.
Planning and delivering photography sessions.
Editing, storing and delivering photographs and digital products.
Providing customer service and responding to questions or complaints.
Maintaining business, accounting and tax records.
Improving our website, services and customer experience.
Sending marketing communications where legally permitted.
Measuring the effectiveness of advertising and marketing campaigns, where applicable.
Protecting our business, preventing fraud and complying with legal obligations.
4. Our lawful bases for processing
We only use personal information where we have a lawful basis under applicable data protection law.
Depending on the circumstances, these bases may include:
Contract: To manage your booking, provide photography services, deliver products and process payments.
Legitimate interests: To respond to enquiries, manage our business, maintain appropriate records, improve our services and promote our business where our interests do not override your rights.
Consent: Where you have given permission for a particular use of your information, such as optional marketing or using photographs for promotional purposes where consent is the appropriate legal basis.
Legal obligation: To maintain records and meet applicable accounting, tax and other legal requirements.
Where we rely on consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Photography, image storage and promotional use
Photographs are central to our business, and we take their privacy seriously.
We use photographs to fulfil your photography package, prepare your selected images and provide the products you have purchased.
We will not assume that booking a session automatically gives us permission to publish your photographs on our website, social media accounts, advertising materials or other promotional platforms.
Where permission is required, we will request it separately and explain how the photographs may be used. For children, we will seek appropriate permission from a parent or legal guardian.
You can contact us to withdraw permission for future promotional use. This will not necessarily affect materials already lawfully published or uses that cannot reasonably be reversed, but we will consider reasonable requests to remove content under our control.
We retain unpurchased photographs and other session files only for the period stated in our booking terms or for as long as reasonably necessary for the purposes explained to you. Please contact us if you need clarification about the retention period for your gallery.
6. Children’s information
Our studio provides photography services involving babies and children.
We collect children’s information only where reasonably necessary to arrange and deliver the session, communicate with their parent or guardian, prepare photographs and provide our services.
We expect the person making a booking for a child to have the appropriate authority to do so.
We take reasonable steps to protect children’s information and do not knowingly use children’s photographs for promotional purposes without the appropriate permission where required.
7. Marketing communications
We may send information about our photography services, offers and promotions where permitted by law.
Where consent is required for electronic marketing, we will ask for it. You can unsubscribe from marketing emails using the link provided or contact us directly.
Making an enquiry or booking a photography session does not automatically mean that you agree to receive all future marketing communications.
We may use advertising platforms, including Meta (Facebook and Instagram), to promote our services and measure advertising performance. Where applicable, we will provide the relevant privacy and cookie information and obtain consent where required.
8. Cookies and website analytics
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website traffic and measure advertising performance.
Strictly necessary cookies may be used where required to provide the website or service you request. We will seek consent before using non-essential cookies or similar technologies where the law requires it.
You can manage your cookie preferences through the cookie controls available on our website, where provided.
Further information about cookies and how to manage them should be included in our website’s cookie notice.
9. Who we share information with
We may share relevant information with trusted service providers where necessary to run our business, including:
Website hosting and website maintenance providers.
Photography gallery, image delivery and file-storage providers.
Booking, customer relationship management and email service providers.
Payment processors and accounting providers.
Advertising, analytics and social media platforms, where applicable.
Professional advisers, insurers, regulators or authorities where required by law or necessary to protect our legal rights.
These providers may process information on our behalf or, in some cases, act as independent controllers. Their responsibilities depend on the service they provide.
We do not sell your personal information to third parties.
10. International transfers
Some service providers may store or process information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or safeguard is in place where required by data protection law.
You can contact us for further information about relevant international transfers and safeguards.
11. How long we keep information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting and business requirements.
Our retention periods depend on the type of information:
Enquiries that do not lead to bookings: Retained for a reasonable period to respond, manage follow-ups and assess potential bookings.
Booking and financial records: Retained for the applicable legal, tax and accounting periods.
Photographs and galleries: Retained according to our stated image-retention policy and any applicable contractual requirements.
Marketing records: Retained while necessary for the relevant marketing purpose or until you withdraw consent or object, as applicable.
Website and analytics data: Retained according to the settings and policies of the relevant technologies and providers.
When information is no longer required, we will securely delete it or anonymise it where appropriate, unless we have a lawful reason to retain it.
12. How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to client information and photographs is restricted where appropriate. However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.
13. Your data protection rights
Depending on the circumstances and applicable law, you may have the right to:
Request access to your personal information.
Ask us to correct inaccurate or incomplete information.
Request erasure of your information.
Request restriction of certain processing.
Object to processing based on legitimate interests.
Object to direct marketing.
Request a copy of certain information in a portable format.
Withdraw consent where processing is based on consent.
Complain to the Information Commissioner’s Office (ICO).
Some rights are subject to conditions and exceptions. For example, we may need to retain certain financial records to comply with legal obligations.
To exercise your rights, contact us using the details in the “Who we are” section. We may need to verify your identity before responding.
You can also contact the ICO at https://ico.org.uk/make-a-complaint/ if you are unhappy with how we handle your information.
14. Third-party websites
Our website or communications may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing personal information.
15. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal requirements.
The latest version will be published on our website with the updated date.
16. Contact us
If you have any questions about this Privacy Policy or how Photo Magic Studio handles your personal information, please contact us:
Photo Magic Studio
Website: https://www.photomagicstudio.co.uk
Email: info@photomagicstudio.co.uk
Address: 37B Seaford Road, EN1 1NS